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iCEE NOW, making eyewear easy

iCEE NOW redefines clarity and convenience for Australian eyewear.

iCEE NOW brings a new perspective to finding optical frames and sunglasses that suit perfectly, delivering more time and value while upholding quality and style. Our vision connects you directly to the source of premium corrective eyewear, to save you the hassles, handling and costs.

Our range is made for conscious consumers with our earth in mind, crafted sustainably from plant-based acetates and recycled materials. All iCEE NOW frames are fitted with spring loaded flexi hinges for added comfort and durability, packaged with a foldable travel case and diamond brush microfiber cleaning cloth to ensure longevity.

They’re also paired with the highest quality ophthalmic lenses, treated with a deluxe super hydrophobic multi-coat to keep your lenses free from smudges, fogging, and oils from skin. Unlike standard lenses in eyewear of a similar price range, our lenses demand less frequent cleaning, offering a consistently clearer vision.

Supporting our innovative approach to affordable quality, our esteemed lens partner Lensify provide the full range of ophthalmic powers in single vision, alongside progressive (multi focal) and corrective sun lenses, with optional add ons for integrated blue light filter, light responsive clear to sun treatments, and higher index (thinner and light weight) lenses, just like you’d find high-end optical practices.

Redefine your perception of convenient eyewear.

Need help?

Frequently Asked Questions

Here are some quick tips regarding rebates:


If you've had your eyes tested within the last two years, then there's no need to have another eye test. You can use your health insurance optical extras to buy our frames online.

that’s it, it’s super easy

When you buy frames and prescription lenses from us, we’ll provide you with all the information you need to make a claim with your insurance company.

Medicare restrictions

The following lenses are not eligible for a rebate:

  • Progressive lenses
  • Prescription lenses with a sphere (SPH) value higher than +/- 3.00

Subject to your particular level of health cover, available limit and health funds rules. Each health fund rebate is different, some have annual benefits based on financial year (1 July to 30 June), so it’s a good idea to check your plan and see what you’re entitled to.

Health Fund Rebates

We’ll give you an itemised receipt so you can claim any eligible rebates.


Buy a frame now, and pay interest-free later with Afterpay.

$5 Shipping

$15 Express post

Free Returns

Try your specs for 30 days. Don’t love ‘em? Send ‘em back.

Get Optical Help

We’re here to help, ask our opticians anything about your script.

Try up to 3 items
Home try-on
1 item added to cart
*$10 restocking fee is payable if all items are returned
*Any valid discount or promo code must be used when the order is placed
By continuing with your order, you agree to our  Terms and Conditions