About Us

iCEE NOW, making eyewear easy

iCEE NOW redefines clarity and convenience for Australian eyewear.

iCEE NOW brings a new perspective to finding optical frames and sunglasses that suit perfectly, delivering more time and value while upholding quality and style. Our vision connects you directly to the source of premium corrective eyewear, to save you the hassles, handling and costs.

Our range is made for conscious consumers with our earth in mind, crafted sustainably from plant-based acetates and recycled materials. All iCEE NOW frames are fitted with spring loaded flexi hinges for added comfort and durability, packaged with a foldable travel case and diamond brush microfiber cleaning cloth to ensure longevity.

They’re also paired with the highest quality ophthalmic lenses, treated with a deluxe super hydrophobic multi-coat to keep your lenses free from smudges, fogging, and oils from skin. Unlike standard lenses in eyewear of a similar price range, our lenses demand less frequent cleaning, offering a consistently clearer vision.

Supporting our innovative approach to affordable quality, our esteemed lens partner Lensify provide the full range of ophthalmic powers in single vision, alongside progressive (multi focal) and corrective sun lenses, with optional add ons for integrated blue light filter, light responsive clear to sun treatments, and higher index (thinner and light weight) lenses, just like you’d find high-end optical practices.

Redefine your perception of convenient eyewear.

Need help?

Frequently Asked Questions

Are you covered by health funds?

We sure are! we're all set with the big health funds! We'll email you an itemised receipt once your order's good to go. You’ll need that for getting your health fund to pitch in. Just a heads-up, though: health fund magic works for prescription order only, so that means optical frames and prescription sun. Check out the nitty-gritty in our Terms and Conditions if you want the full scoop. 🎩 🐇 💰

When does health insurance renew?

Here's the scoop: You're welcome to make a claim anytime you fancy, no need to wait for a special occasion. But here's the catch – if you've got any benefits left over from the previous calendar year, they won't carry over into the new year. Oh, and heads up, some health funds go by the financial year calendar, so it's a smart move to give the fine print a once-over. 🗓 💰

How do I provide my prescription details when ordering online?

It's a breeze! During the order process, you'll have the chance to enter, upload a pic or scan your glasses to get your prescription. We'll guide you every step of the way.

Here are some quick tips regarding rebates:

UP TO DATE TEST

If you've had your eyes tested within the last two years, then there's no need to have another eye test. You can use your health insurance optical extras to buy our frames online.

that’s it, it’s super easy

When you buy frames and prescription lenses from us, we’ll provide you with all the information you need to make a claim with your insurance company.

Medicare restrictions

The following lenses are not eligible for a rebate:

Progressive lenses
Prescription lenses with a sphere (SPH) value higher than +/- 3.00

Subject to your particular level of health cover, available limit and health funds rules. Each health fund rebate is different, some have annual benefits based on financial year (1 July to 30 June), so it’s a good idea to check your plan and see what you’re entitled to.

Health Fund Rebates

We’ll give you an itemised receipt so you can claim any eligible rebates.

BUY NOW, PAY LATER

Buy a frame now, and pay interest-free later with Afterpay.

$5 Shipping

$15 Express post

Free Returns

Try your specs for 30 days. Don’t love ‘em? Send ‘em back.

Get Optical Help

We’re here to help, ask our opticians anything about your script.

We're a team of people who wear glasses. After working for larger, high-end optical companies, we became frustrated with the prevalence of low-quality lenses sold through large optical chains.

Despite the common perception that lenses are identical, our 40 years of combined industry experience has motivated us to provide top-of-the-market lenses to those who want to pay lower-end-of-the-market prices.

The smudge test; after working in the optical industry for so many years and engaging in countless conversations with friends, family, and people we'd meet, we were frequently asked, 'Why are frame and lens packages so much cheaper in the larger optical chains than in independent optical practices?' The answer was simple: 'Put your thumb on your lenses and then put your thumb on mine.' This simple test made it all very clear to them - well, maybe not so clear through their lenses!

T +61 4 3311 9663